TinyTickle

Tiny Tickle makes things that are genuinely hard to explain online: soft toys made from a child's crayon drawing, jigsaw puzzles from a family photo, storybooks where your five-year-old is the protagonist. The emotional value is obvious the moment you hold a finished product. But the product doesn't exist until the customer makes it — so you're selling a process and a feeling, not a thing in a box. Their entire channel was Instagram. Fine until the algorithm has a slow week and orders dry up. There was no owned platform, no way to build on returning customers, nothing to fall back on. Good weeks were great. Quiet stretches were genuinely uncertain.

The site is built around the making, not a product grid. What does it feel like to see your kid's drawing turned into something three-dimensional and real? That's the lead — outcomes first, specs later. The ordering flow needed careful sequencing. Drawing upload, picking dimensions, choosing finishes — real decisions, and friction at that stage kills the conversion. We laid each step out so it has a brief explanation next to it, like someone walking you through it. Mobile-first throughout. The buyer is a parent on a phone, probably late at night, looking for a birthday gift that isn't another piece of plastic. Copy we kept warm without pushing it into exclamation marks — specificity does that work better.

The business has a floor now. When Instagram goes quiet, the site keeps working. Returning customers route back directly, word-of-mouth lands somewhere with actual product pages. The personalisation flow converts better than the old DM-to-WhatsApp process, and average order value went up once customers could see the full range without having to ask. More than the numbers: the brand owns its own channel. That matters more than it sounds.